Monday, 4 February 2013

Research into one of the magazines

The title of this magazine is placed at the top so it's easily visible, as other magazines are stacked with each other thus causing limited space. The typography is established as the magazines logo, as you can see there is not lines of text 'total' is in clear black bold easily spotted and this is placed in the other title 'film'. This evidently makes it look more neater and prevents the reader from reading too much as it's just the front cover. 'Total Film' is slightly covered by the centre image, this is effective as the magazine is well known and also their regular consumers are welcomed to feel 'loyal'.

The slogan is 'the modern guide to movies' it's a short, catch statement intending to sum-up the magazine's image and to stick in the readers mind. This connotes that the audience are reading the correct magazines, and 'modern' shows the latest films that consumers can grab hold of which is very attentive. Being short and snappy allows it to stick in the readers mind, and would allow them to grab hold of the similar magazine next time as they know they'll be getting the latest feedback, news. The central image is of the protagonist from the movie 'salt' this is effective as it brings the audience closer also as she is looked as a 'sexy' woman which would be attentive. Another point to be noted is the fact that she's acting too as she's holding the gun which makes it more so engaging. The flash is called 'salt' and this advertises the films name flash is an example of a convention- a device to which the audience have become accustomed and whose 'sense' they take for granted. The typography is diverse from the rest which makes it stands out being in lines, informing the audience straight away of what film it is.

The colour scheme is not a lot which is effective as it thus avoids the cover becoming too busy. Sticking to a limited colour scheme is advantageous as it allows the design, font, images to stand out more neatly. As you can evidently see the three main colours which are used are; orange, black and grey. All in which are used effectively displaying the magazine cover very well as it works well together creating a vibe, creating the cool and fresh look effectively. The sell lines are useful too as 'Bikinis in the Movie' underneath the flash is a source of engagement as it's displaying information from the movie inside the magazine which the readers may want to see. This can be a similar thing I could be using for example, Heartbreak in the movie? allowing the audience to assume several things and get's them questioning.

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