E4 Institution

E4 is a British T.V channel, which was launched as a pay-TV with channel 4. 'E' stands for entertainment, and it's aimed at 15-35year olds. Their is aim to provide a cutting edge for young audiences.They aim at young audiences by making sure they remain engaged and they want to entertain a young and discerning audience by having good quality drama, comedy, features and having diverse entertainment formats. They've gained a very strong reputation by show casting american series for young audiences. The programme is on freeview, sky, DSAT and cable also having it in HD would increase the audience to watch it as it's accessible. 

The programme features series such as inbetweeners and Misfits which are both written by older writers who are influence by youthful voices using today's slang. This engages with audiences as it would attract them, and the dialogue isn't strained at therefore is aimed at these type of audiences. From the socio demographics category it would therefore be aimed at  C/D/E as  unemployed, students could relate to most of the episodes being show castes  As it's mostly depicted stereotypically allowing the audience to engage further, also being the same age group too will allow them to relate to some situations etc.

Characters in Skins, Misfits and The Inbetweeners are morally good, and are lovable. Like teenagers now a days. There's a balance which E4 is being able to meet as the character's don't sound exaggerated and crude. This captures the audiences mind and would get the audience too believe the show is actually for them.

Pre-watershed is before 9 pm showing and has no swearing or nudity so young viewers aren't able to see it as they are viewed to be in bed by then. The scheduling before 9 pm are shown below, their are a lot of repeats but what is noticeable is that for an example their are two repeats of 'The Big Bang Theory' and then a new episode later on. This gives a chance for audiences who haven't had the time to watch it, mostly who have busy lifestyles aimed at audiences above 20 years old. So they can just tune in the evening whilst they are relaxing, and are able to watch their show without any problems.

• 6:00pm The Big Bang Theory- This is a repeat show
• 6:30pm The Big Bang Theory- Another repeat being shown
• 7:00pm Hollyoaks 
• 7:30pm How I met your mother- A repeat show
• 8:00pm How I met your mother- Repeat
• 8:30pm The bing bang theory

Skins and Misfits have time and budget. As E4 can fill most of its schedule with repeats and therefore are able to concentrate on the home-made hits. However, it's beneficial to have a few very good shows than all shows just doing 'okay.'  E4's episodes are funny, sad and believable. Which would want the audience to watch it as they can perhaps relate to a few things, or see it as banter (comedy) and just unwind and relax.  

E4 viewers demographics are;

• Under 18-  63%
• 18-24- 29%
• 25-34- 5%
• 35-44- 2%
• 45-54- 1%
• 55+ 0%

Female 59%

Male 41%

As we need to complete a Pre-Watershed opening 2-Minute programme we need to create an affective one, looking at this shows how we need to target at under 18's and take on board what they want in which they will be able to engage in. Also as it is Females who are most likely watching it, we could have something that relates to them as they are most likely interested in drama, emotional and believable series which would get them interested.