Psychographics

We have nearly come to an end of doing the power point presentation as a group, coming up with great idea's were looking to improve our idea more by being inspired from diverse programmes watching it. Looking closely at the diverse Psychographics I am going to see which one would fit in correctly with our target audience as we are looking to aiming it at mainly girls as they'd like suspense also the protagonist being a woman they would be able to relate and therefore engage. I will look at our idea and look at the type of  Psychographics it would closely link to by obtaining researching and perhaps questioning those types of audiences to get a closer over look into our target audience and making sure we're getting things right.

Enlightment, Reformer

A reformer is socially aware, has value for time, can make independent judgement, tolerance of complexity, not revolved around materialistic things but instead has 'good taste'.  They are curious and like to enquire about things, supporting growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity.

Control, Succeeder 

Succeeder's have a strong goal orientation, they have a lo of confidence, work ethic, organised, support status and have the stability. Bran choice is based on reward, prestige- the very best. Moreover, they're attentive towards 'caring' and protective brands. They know how to manage their stress and are at top management.

Security, Mainstream 

They avoid risk so therefore dislike challenges, prefer human warmth and like comfort, they're sentimental and are belonging, they like acceptance they blend in well and avoid confrontation. So to conclude they're are well aware from arguments comparing with one another that sort.

Survival, Resigned

They are rigidity seek discipline accept and listen to it, imitate good things and are imperative, follow tradition, seek authority, seek in fulfilling in their duty/roles, having rules and obtaining to it, Excessive or prejudiced loyalty or support for one's own cause, group, or gender. And avoid complexity. 

Discovery, Explorer 

They are adventurous, seek exploration want to know who they are? what is out there? how fare they can go? what happens if I do this? They're speedy, seek danger, like taking risk, Instant like being satisfied with a risk perhaps they've succeeded in accomplishing. 

Status, Aspirers

Like attention and the admiration, focused on there self image, personality, materialistic, they are affiliated. Compelling attractiveness or charm that can inspire devotion in others.

Escape, Struggler 

They're the ones that feel alienated, having low self-esteem, repressed desire, disorganised, physical aggression  Disorder due to absence or non recognition of their authority. 

What I think fits in correctly with our production for the target audience is having (Discover, Explorer) This is because the message we're conveying to the audience is that if you had a bad past you shouldn't go back to it because you won't get anything out of it just pain and transgression. But the protagonist is stubborn and forcefully inside at the back of her head is determined that she will find answers, as she will be taking risks and feels that she will accomplish it. Another Psychographics which I think links in closely with our target audience is (Escape, Struggler) due to the fact that at times especially when we show the opening she feels alienated and has a huge amount of low-esteem. But what we want to do is show that if there are 'Strugglers' like the protagonist than we can do a part in helping as we will show who it's best to trust at a moment like that and who to lean on. So there are various of messages in which teenagers especially these two main ones can relate to and learn to, that's why our production will possibly be engaging closely looking at the target audience.