This is the collage I created for my audience profile, I added in pictures suited for the stereotypical teenagers such as teen boys with hoody's ages at 18 and above. I added trainers as a lot of young men ages 18-30 wear Nike trainers as this is a famous brand too so it represents and relates to them. I added two famous rappers who are Snoop-dog and Tupac this is because these are internationally famous rappers and some teens look up to them, also they smoke and have done drugs too which relates to typical teens. The Ferrari I added connotes teenagers dreams as most of them are struggler's and they want to become someone and make money, also have dreams one of the dreams could be having a really nice car such as the one above. I added a character from Ill Manors as this can be engaging towards the audience as he is holding a gun connoting a significant iconography. Behind my title Ill Manors I have a faded picture of someone smoking this is to show what teens do in their teens, taking advantage of their large amount of freedom.

First draft of Print Magazine

INSTITUTION: For the magazine E4 is the institution to inform this to the readers I have put it in big on the top right hand corner, this is beneficial as E4 is a programme designed for teens to adults. So identifying this it would instantly attract teen audiences. I think it's beneficial as E4 helps promote the teen series 'A step back'. As evidently it's not well known so to have E4 on their would enhance and make our programme more known, as already E4 is well known. I will be colouring it in the same colour as E4 to make the icon stand out to the preferred target audience. 

TITLE: I put the title as 'A step back' as it is a souvenir magazine, but as it is quite long I have put it so the 'step' is in the a, this is useful as there is therefore not that much going on and I don't want their too be too much text as it's only a front cover. It's placed in the top so it's easily visible. The typography fits in line with the whole context as it's not too loud or too quite it's just right. I wanted to show the tension and diverse emotions so that's why I went for this type of typography. 

TAGLINE: After the title I put the tagline underneath in a obviously smaller font this is to that audiences are clear and can therefore work out it is the tagline. The tagline is 'the road will never be the same again'. I went for this as it describes the series in a whole connoting that life is not going to be the same, as she will be facing hard consequences showing glimpses of reality. This will allow the audience to assume several questions and get their mind set thinking which would want them to perhaps read the magazine. 

CENTRAL IMAGE: I sketched a picture of the main protagonist (Rashmi) as I think this will be engaging towards the audience as they will looking at the trailer already be familiar with the character. I employed a singly, strong central image which serves to anchor the cover and it helps establishes the magazine's core values and identity. Using for example, the mouth and eyes is useful as it's the most expressive part of the face. I drew it so the 'protagonist' is looking directly at the camera using Direct Mode Of Address. This is effective as it allows the audience to engage more so as the character's addressing the audience in a particular way. 

SELL LINES: There are text placed around the central image to advertise the content of the magazine in a whole, there are larger sell lines and samller ones. The larger ones I did I wanted to connect it towards the 'central image' as this is an example of convention allowing the audience to become accustomed. For example, I wrote 'RASHMI SHARMA' in bold so the audience directly looks at it underneath it I wrote 'exclusive interview'. So as to say there employs a balance and again there is therefore not that much information which could bore the audience, especially when aiming it at teenagers they read something which attracts them; having big letters. 

QUOTE: I wrote a quote next to the central image to show what the person is thinking and its useful as it allows the audience to engage too. I too noticed in many souvenir magazine's that they had quotes and it had me enticed. Therefore I used one, it's a simple one saying 'I've never been so happy'! With a smile on the protagonists face. This is useful as the two connect in a evident way but not only that it moves the audience to think what made her so happy? Therefore they'd want to turn to the page and find out. Moreover, I put this in bold so it instantly attracts the audiences vital attention.

COLOUR SCHEME: In order to avoid becoming too busy and difficult to decode, I stuck to a limited colour scheme it allows it to feel more relaxed and provides a particular 'vibe' which is effective. I chose the colour purple and I'm still thinking for another one or two more to go with it to make it look relaxed overall. I will do a trial on photo shop and thus base my decision on that.

BAR CODE/PRICING: for straightforward selling purposes I've used the price '£2.99'  as I want to show it's not expensive especially prior being the fact it's to teens. However, I've put it small so it doesn't compromise integrity.

SCENE FRAMES: at the bottom I drew scene footage snaps and put them in a frame and underneath said 'BE THE FIRST TO LOOK AT SCENES! this is highly anticipating as most teens like reading or visually seeing stories ahead as it really intrigues them and keeps them going. So therefore I came up with the idea to have this as it will mentally and visually engage them as they will be visually seeing it but when they also read it it will be emotionally good too, depicting the context again of the magazine in a whole. 

Pre-production: Synopsis

The Absurdity Of Teenage Angst Is Never Rewarded

Teen angst is the phase that teenagers go through where they feel that no one understands them, that no matter how good they do have it, life is not giving them enough. They thus feel isolated, alone and unhappy, very angry at basically nothing.

An absurdity is something that is extremely unreasonable, to be foolish or not taken seriously.

The message we are trying to convey  is that teenagers being in that frame of mind is a wrong attitude to have and to portray and you won't get nothing in return for having that mind. So we want to portray the negative aspects of having that sort of mind frame and what consequences teenagers will go through. We as a group instead want to show why and how teenagers should appreciate life and be thankful for what they have.

Pre-production: Sketching visual scenes

This is something that I sketched out not basing it entirely upon the specific protagonist (Rashmi) but just showing how one of the shots are going to be taken place. For example, this is the scene were she comes out of the building (college) and there occurs a mid-shot of the girl as we want to show the facial expressions and body-language very closely. I have analyse two aspects; two bags, as these two are the only props needed for the specific scene. The image we are trying to present to the audience is how she's on a 'mission' seeking out to find a resolution type, and this is the point where the audience will be assuming diverse questions. What I feel is effective is as you can see I drew some windows/door this is to show some of the building but we want to show the reflection of what the protagonist is seeing, this is because it will allow the audience to be in the character's point of view and therefore set the scene in a whole.

In this image I have sketched out a draft of a close-up of when the girl looks in her pocket to seek for her phone, this is a clever shot as this is our first close-up shot in the whole of our 2-minute opening clip. The audience can see the use of her body-language and in particular the costume she's wearing how that connotes the character in a whole for her. And this is one of the shots we want to do as this allows the audience to be in the protagonists point of view because it's like the audience are looking for the phone too. Underneath this I drew a sketch of her face the close-up after the previous shot is done. This is because I wanted to show the group how it'd look effective if we proceeded with this, also the facial-expressions on her face is very effective looking down towards what she is finding.

After and before scenarios are sketched by me too showing the cases of when the protagonist is in the building their is a tracking shot from behind, but this is effective as their is going to be use of low-key lighting as depicted on the picture. We want to black everything out so all the audiences are entitled to view is the scenery on the 'before' image, as this allows the audience to be in the character's point of view and aid them into engage towards the short clip. The binary opposition here is between the character inside and the world outside are as there are bright colours outside and very dark inside this could perhaps connote the psychographics which are 'strugglers'. In the 'after' image it shows of when she's out and due to her facial-expressions the audience will perhaps be able to realise that she is an explorer and is ready to go and search, even though they are not aware of the storyline this would probably give them a huge insight cleverly. Also when this shot takes place we will be using key-lighting as it is not only the brightest but also highly influential. For this we will be using a mid-shot as the audience are able to identify the character's body-language and facial-expressions closely. However, you can see the contrast in the 'before' image as there consists of a long-shot from behind showing full body language as audience will be viewing how she's standing etc.

This is just an extreme-close up of an eye I did as we want to see how it will visually look when we do start filming, and we think this is very effective as it will engage with the audience and is a good way in using camera angles also keeping the audience on the edge of there seats.

Progress Report

20/01/13: This is the point where I have completed my previous 'action plans' as I have looked into finishing the assigned taks for example, I have spoken about the; casting, locations, costume, make-up, props & lighting. I have also added pictures to show it visually as it's more clear also showing what we'll be adding in our 2-minute opening clip. Also, adding a video to show our inspirations and the areas in which we will be using in our video which is part of the 'research and planning'. Moreover, me and Rashmi have completed the script as this was our duty and we have successfully fulfilled our role as it's the script is clear and will therefore evidently aid us when doing our clip. Ashwaria had to do the storyboard once we did the script and she did. Drawing the shots and diverse scenes which will be taken place and saying how long each scene or shot will be taken place so it's clearer and time related. 


Previous Action Plan: COMPLETED 
Continue with further research and analyse from inspirations from for example, e4 teen prgrammes before the water-shed. 
Research the actors we can possibly have by going to the drama group as we want our clip to be professional.
After script is done start on the storyboard straight away.
Email the ealing council to ask for permission in various of locaations.
Research different sound which can be suitable for A step back and aslo elements of sound during the clip.
Research on the title sequence look at different aspects in teen dramas which could inspire us on the clip.

Action Plan:
Show Mr Bush our storyboard, scripts and casting etc. See whether or not it's up to the preferred standard, and if he accepts it. If not make changes to what he think we could do
Keep looking at diverse E4 teen programmes for the title-sequence ideas (more)
Start shooting

Pre-production: Storyboard

 

These are the completed storyboards and as you can evidently see there are clear shots which we are going to use, for example an extreme-close up on the eye to show that this is the type of shot we will be using for the specific scene. We finished the script and moved on straight away to the storyboard, we feel that when we start shooting we can consistently look back to guide us and set us on the right track. And if needed we will be adding on perhaps more or less shots when we feel what's right at the appointed time. But at this very moment we feel the storyboard is up to scratch and a reliable source of when it comes to us looking back on it, because it's visually helpful and their are captions and shots to carry on guiding us which is very useful.

Pre-production: Script

SCENE 1

(scenes starts of with a dolly shot of the location this will commence for 10 seconds)

Ashwaria: I'm going to finish the work off by next week, really not bothered man! Want to come mine?

Rashmi: Yeah me too.. hey I really can't and now I have to go so I will catch you later (turning to go)

Ashwaria: Okay then, whatevs

(Rashmi walks down the flight of stairs upset with her phone in her hand, texting someone. She get's out of the building and there consists of a fast shot of her walking past the shops, with her phone in her hand, we can see a close up of the suspicious someone texting her saying "Come and see me now or else". She's really worried)

*Sound Plays*

SCENE 2
(Rashmi enters the train station and there is a fast shot of the train going past and she's not standing their anymore but is in the train show the train going past and the Rashmi not being their anymore. She comes out of the train station and receives a phone call from the person whom she was texting)

*Close-up of phone*

Boy: Where are you? I have been waiting for 20 minutes now and you said you were coming!

Rashmi: I'm here.. (worried) I'm just around the corner

Boy: Hurry up or else

Rashmi: I will be there please don't do anything

(Rashmi sees him the audience are not entitled to do so instead, can only see the body-language and costume)

SCENE 3

(All the shots rewind and then an Extreme-close up of Rashmi's eye then zooming-out having a close up of her touching the locket she get's up then there's a mid-shot Rashmi's really worried)

Rashmi: Thank god it was only just a dream! I never want to meet him.. That guy... who did...... (cries)

(Clip ends with the cliff hanger)

Mise en scene: Casting, Props, Make-up & Lighting

Casting: There will only be three of us casting in our production, as it'd be less hassle and three of us will be more committed into dedicated time and rehearsing again and again. Rashmi is going to be the protagonist we opted her as she has done Drama before gaining a B which is effective, as she's good at acting and we don't want people who don't know how to act in the production because it won't look professional over all and may effect our clip. Me and Ashwaria are only playing minor roles in this because this clip revolves around the protagonist and her life, Ashwaria is going to be a college friend of Rashmi and is only going to be saying 'bye' or something to make it look she finished college, and realistic. I will be playing a different role of a boy the one disturbing her but I won't be shown (face) only the costume and body-language is going to be having a big impact so I need to make sure I'm doing that correctly.

Props: We will be using a short number of props as we feel it's not needed in our clip, there will be a rucksack which the protagonist (rashmi) will carrying as she just finished her college and she's journeying across so it's evidently needed. Moreover, there will also be a blackberry as she will be texting an anonymous person which the audience won't be aware of as they will only be allowed to know some information, this allows them to be fully engaged and assume some things. The phone blackberry can also be in line with our target audience as a lot of teenagers have them so it's a vital element in allowing them to be more so engaged, and the protagonist will be receiving a call so the phone will be needed.

Make-up & Costume: I will be wearing pale foundation to look more like a villain and a boy but I will be wearing a hoody and have low-key lighting so the audience won't be able to tell anyway, but if we do have a close-up and edit it right the paleness some of it should show to create enigma code. Rashmi will be wearing top eye-liner and maybe a bit of Vaseline  this is to connote how she's a maturer person from the past but that she doesn't have anyone to dress up for the audience can assume that, and we want to show how she's just a normal girl too hence why she'll be wearing jeans and a jacket. Ashwaria will also be dressing casually as she's in college wearing jeans and a top she'll be wearing top, bottom eye-liner to show she's a normal girl too and we're not going to have too much for the two as it wouldn't be showing the realism.

Lighting: We will be using key-lighting when filming at the train-station this is because we want to show the realism when the scene commences however, we may show an area of low-key lighting because we want to portray the enigma and suspense also this will get the audience assuming various things and that's how we want to keep their mind frame lighting will therefore help this to occur. We will be using key-lighting when the protagonist will be waking up after the dream to again create the realism and to emphasis the facial-expression and body-language. Moreover, when she finishes college their will be majority of key-lighting to depict the setting and show how everythings happening, then we'll have low-key lighting when she's alone by herself to build the tension and allow the audience to feel more so engaged and assume various of things.

Mise en scene: Location

OR

These are the two ideas our group have come up with, as our idea consists of a girl walking down a flight of stairs and we want to show how she has just finished college, so the audience are informed and know what is going on. Whilst she walks down the stairs she will be texting someone we may use a sound over to show how the tension is building up and this in turn will create the enigma codes. Whilst this happens we will be showing the setting too by the antiques which might be engaging towards the audience, and creates the scene in a whole. When she comes out we will have a mid-shot of her showing the building in a whole as this will fit the scene and in a whole look more so real showing that she's coming out of a big building (college).

Another way in which we will be using the location is having a dolly shot in the beginning of the building as this will allow the audience feel curious and engaged because it's a positive way in starting a scene I believe.

Rashmi has emailed the ealing town hall for permission and if we don't get accepted our other option will be the temple which has a lot of stairs and looks brilliant, and we have a chance of getting permission as one of our members know's someone of their who can allow us.

If we don't get accepted for Hammersmith train station we will just be doing it in Southall as we may do it very early so we can get it done and over with as we're only going to be doing a take of the train going by. Also we can go during different times where it's not as busy so it will be easier for us to concentrate. If we won't be able to shoot here I will email them seeking for permission but because it's local and we're not getting into anyone's way it should be okay. We are going to be filming the girl on the other side and of the train passing by, when it goes she won't be their this will create enigma code and would be very effective way in filming. This won't take much time and we don't need anyone in their because we will be showing loneliness and only having her and the train, may allow us therefore to shoot in Southall. 

This is the Location filming website which I found, as we are planning to film in the underground trains station, so I looked to find out the contact details. We were thinking of doing it outside of westfields as this is mostly were teenagers go and socialise or shop with firends, so there is ultimately a close link between the scene and the target audeinces.  

As you can see here I emailed the correct person in accordance to the location, which is in Hammersmith I have told the lady my details and for how long we want to shoot their. This is useful as we may get into trouble without notifying anyone, which would disturb our clip in a whole. Hammersmith is on of the places we are thinking still (Westfields) of going to as it could relate closely to our target audience and allow them to feel more so engaged. We have other locations in mind if this one doesn't work as well or our mind changes. 

Research & Planning

This is something we as a group found and we thought it was very interesting, we captured a series of idea's that inspired and intrigued us the most. What we thought were the key features of the short clip was the use of slow motion it was very effective, as when the rain was pouring it looked very engaging and made the clip in a whole more interesting. This is something we're looking forward to use as when the character is running down a flight of stairs, when she's outside we want to make it more so engaging by using slow motion effects as the audience will feel more so interested. Moreover, when the character is outside she will be pondering and thinking this allows the audience to make assumptions and feel the same emotions allowing them to be in the protagonists point of view. When the slow motion does start she could be looking left and right and the camera angles can play a massive role by having shots such as; close-ups, extreme-close up and mid-shot. The purpose of having a slow motion would allow the audience to have a certain feeling which is a thinking one about what's going to happen next, and just the weather playing a big role as it sets the whole scene.

Analyse each one, identifying their key features, codes and conventions, and saying how they would be useful/effective in promoting the film/DVD/album release.

Trailers, (cinema and TV) sponsorship, product placement.
- News items: awards, festivals, premieres.

This was an Ill Manors premier in London, and several artist answered questions from the interviewing based on Plan B, the films etc. Alesha Dixon said Plan B "keeps it real" so this straight away effective and useful as coming from an artist herself saying he keeps it real means she knows what she's talking about. Therefore, when the audience watch it they can expect to watch nothing but the truth which would encourage them more to view it even if the target audience isn't in the age range. Furthermore Alesha says "that's the thing with real life, people don't want to always face the truth but the truth is what we need and that's why I love Ben". This is showing and representing the key element as it's connoting that although the film may be emotional, hurtful or disgusting but it's the generation we are living in today. And the way the politics/governors represent the teenagers is wrong too and there should be action, by her saying that "the truth is what we need" instantly show casts that Ill Manors is seriously inspired and is an honest film which people need to see. By this instantly it promotes the film as people would want to know what truth they're talking about and come up with questions allowing them to feel curious about it therefore, enable them into watching it. "He's not afraid to say it as it is" it also shows that Plan B will speak what's in his mind throughout the film and this will allow the audience to engage because they get to know the artist/director more and possibly get to terms with agreeing with the director is understanding the message he's trying to convey.

What's useful is also having actors being interviewed in the premier as the audience get to know more about them and there beliefs. For example, 'Anouska Mond' plays Michelle in Ill Manors the drug addict who's a prostitute. And she gives an insight of her character what she is etc. This is advantageous for audiences who haven't seen the film yet as they are already able to identify one of the characters and may be curious about it allowing them to see the film in a whole. Ed Sheeran was also interviewed he was saying "He's got such a brilliant mind that he will do anything that he wants to... he collects out a lot of newspaper articles the film is based on real people". This is a very strong element as this shows how it's a true story and also Plan B has done his own research by going through newspapers consistently acknowledging real life situations that have occured and may be closely linked to the 'truth' of today's generation. Plan B said he saw potential in friends he knew and got them to be in the film, and he stated that "we didn't have the money man" to cast famous actors. And he goes further on " who would've acted with an unknown director who's never directed before". He stated working with unknown is what was going to make this film fresh, so audiences can not only discover new actors but see something different and unique which is linked to today's generation. Overall, from diverse actors/singers opinions promoting the film is useful by giving positive feedback and stating really to the audience's why they should watch it.

Promotion advertisements
- Interviews with writers, directors and actors

This is an interview with three of the cast from the movie Ill Manors, this is very effective as they are conversing about the film and stating why it's different from the web. The man on the right stated that it's a dark film and it's from a different perspective Ben's done a great way in show casting a lot of emotions and truth in it which some films don't succeed in doing. Also "everyone's doing bad for a good cause" meaning that not some of the characters are doing good they're all perceiving it in a bad way for the right reasons. Which explains to the target audience why it's set out they way it is. One of the questions to the guy at the front was "Can you relate in real life towards your character?" As he was the main actor, he couldn't relate as the character relied on older people and wanted to be the 'cool guy' however, he did state that the message they were trying to convey to the audience was very clear. So at the end of the film the audience would've taken something away if little or big with them. And it shows evidently what happens if you choose that type of lifestyle, how you'll end up giving the negative aspects. Music played a role in the film, it's unique it's not seen it done in that way. And the man in the middle said that he didn't know when the music was going to be added in he just acted, but when he looked back at it he was "at the edge of his seat" which clearly notify's the audience that they may feel the same too if they watch it taking all these perspective information into account. At the end it informs the audience saying "It's out in the cinemas on the 6th of June" also informing the audience that it's written and directed by Plan B. These information are a good way to end it because before it'd let them know again allowing them to perhaps keep that date in mind and see the film as soon.

Trailers, advertisements, promotions
- Dedicated film website

E internet has become the new way for film producers looking at an instant connection with their target audiences. From releasing the poster or a trailer of a forthcoming film first on-line  to raise money for funding films, digital media is the most-sought after platform for film makers. E-Media has aided in the success of the film as for example, nearly everyone is connected to the internet some how therefore the website can be an exceeding way of advertising as a lot of people are continuously surfing the website. The website is therefore a great idea as it's drawing the audience in, in several of ways with the way it's layout for example it's diverse from the rest. It's also a cost effectively way to promote the website which is effective. Ill Manors website comes up with a print advert of Ill Manors as the background, it contains some of the protagonists from the movie. There is an urban background behind the characters which consists of housing estates, graffiti on the walls, the rough furniture. This evidently shows the audience the type of setting Ill manors is going to be like. In here there consists of Low-key lighting, this represents the film being emotional and have serious elements. Mise en scene clearly foreshadows to the audience that the area is full of lower class people as it looks unwealthy from the surroundings. There consists of a long shoot, to show the body language of each of the characters and thins can inform the audience on the type of characters they are playing by the way they look. The layout of the website in a whole looks very unique and attainable, as it has features where you can find vital information about Ill Manors on the left such as, trailer, synopsis, director/information, links, albums etc and at the bottom it consist of the institutions of the film.

Ill Manors- Social Network

 Social Media has made promoting movies easier, history has also confirmed it as for example, Final Destination and Paranormal Activities was proved their popularity on both social sites Twitter and YouTube.  This shows that social media is useful and advantageous as audiences are able to look up on the latest news on their social sites.This is the official twitter page of Ill Manors what I think is effective is they are able to promote their movie globally also more than 4,000 people are following the page which shows the source of engagement and level of communication between the audience and the film. This is very useful and advantageous as diverse people can recognise with the film and are able to discover more about it, tweet to them, and watch the latest for example, behind the scenes videos, able to view the websites on the (biography) and continuously kept up-to-date with valid information. Being able to watch the ill manors music videos and songs too with the recommended link when it 'tweets'. Also, as most people will be connected to twitter as well as Facebook will be able to notice this and come across it therefore this is a very useful way in promoting it to the audience as they will be able to watch repeat DVD's as for example on the bio it says, "OUT NOW Blue-Ray, DVD, Download & On-demand" so from this there are various of ways which is suited for the customers if they want to view it also recommending a website to gets them involved and instantly to get audience's watching.

Sound

This a song written by Lana Del Rey, what I've done is chose the instrumental version as I believe it makes more sense and would suit more towards our title sequence. This is called summertime sadness and what I really like about the instruments are it's nice, slow and calm connoting emotions and a type of love story to the audience. They will therefore be able to identify a glimpse of the type of genre our 2-Minute opening will be as most teenagers judge the sound of the title-sequence to make an assumption of the series in a whole. We as a group could use this not so much for a title-sequence but when we introduce the screen names (texts) on the screen when it starts to appear we could start to have this instrumental for her. As it would suit with the scene of the girl looking at the world from a different perspective.

     

This superb music is by Ellie Goulding- Anything Could Happen I think the starting and chorus elements are quite interesting as they start becoming upbeat, also it could like closely with the narrative as it says 'anything could happen' which allows the psychographics of the audience to be interested as they are struggler's and are able to identify the fact that literally anything could possible happen. This could possibly be conveying a message to the audience for the particular scene when she is travelling because they're won't be as much lyrics.

                                          
 This is a song by Ellie Goulding called Don't say A Word. What I think is most interesting is to the point 0.44 seconds into it as the upbeat and lyrics start and this is very engaging towards the different as the lyrics have significant meanings which are in accordance to the storyline. I feel we should add this to the title-sequence as from 44 seconds into the song till about 5 seconds it will suit it a lot because we can have 'E4 entertain presents' while this appears smoothly this song can slowly start to begin which would look professional and attain the audiences attention effectively. 

              

I feel this instrumental in the beginning is beautiful and would look very good at the beginning because, the girl is going to be going down a flight of stairs then travelling and when this happens we can connote the sadness, pain and make the audience feel empathetic for her. This will also help them engage more effectively. And when having different shots of the girl while playing this song would fit in perfectly as audience will therefore feel the same kind of emotions as her allowing them to be in her point of view, this is useful anyway as she is the protagonist. And the audience will be assuming things like what had happened in her past life and trying to plot the story on how it is. This is useful as that's how we want to show cast our clip and get the audience feeling this way.

Ill Manors Collage

I have selected images that have influenced Plan B's life and summarazing it in a short form. For example, on the right hand side their is 'inspirational people' who have inspired him vastly. On the left hand side the singer was the one who came up with the ill manors song but Plan B changed it into a modern outlook to interest the audiences and allow them to feel more so engaged. Underneath, I showed his diverse streams of talents for example, He's holding a camera showing he's a director and then the album underneath. And a glimpse of a picture of him and Leona Lewis when they went Hackney how they got involved with the communities inspiring them. And then I've added an estate to show where he's come from but where he is now, adding 'successful' it shows his music career inspirations he's speaking up for this generation and then the awards he's gained from his hard work. The slogan I came up with was 'Who needs actions when you got words' this is effective as his songs are very heart warming and for instance it touched his inspirations heart 'Rojjer' and he was crying. So he speaks speaking about his values and belefis through his music which I believe is a very strong point and the slogan wraps how he does it overall.

A Step Back

Progress report

14/01/13-  Me and Rashmi have met up and are now going to be doing our official scripts. Previosuly we had done a rough copy and discussed it with the group to get there feedback and ensure that everyone is happy with it. And they are so taking in everyones feedback me and rashmi are going to go ahead with the script as soon as possible because after the storyboard can start too. And having this done is a vital element as if we do our planning the script and storyboard when we are filming, we can consistently check the scropts and storyboards to make sure we are going in the right direction. Also it will keep us focused and if we forget things it will remind us on areas, also it could give us time to improve some elements too.

Action Plan: Continue with further research and analyse from inspirations from for example, e4 teen prgrammes before the water-shed.
Research the actors we can possibly have by going to the drama group as we want our clip to be professional.
After script is done start on the storyboard straight away.
Email the ealing council to ask for permission in various of locaations.
Research different sound which can be suitable for A step back and aslo elements of sound during the clip.
Research on the title sequence look at different aspects in teen dramas which could inspire us on the clip.

Ill Manors: Website

 The website is a great idea as it's drawing the audience in, in several of ways with the way it's layout for example it's diverse from the rest. It's also a cost effectively way to promote the website which is effective. Ill Manors website comes up with a print advert of Ill Manors as the background, it contains some of the protagonists from the movie. There is an urban background behind the characters which consists of housing estates, graffiti on the walls, the rough furniture. This evidently shows the audience the type of setting Ill manors is going to be like. In here there consists of Low-key lighting, this represents the film being emotional and have serious elements. Mise en scene clearly foreshadows to the audience that the area is full of lower class people as it looks unwealthy from the surroundings. There consists of a long shoot, to show the body language of each of the characters and thins can inform the audience on the type of characters they are playing by the way they look. The layout of the website in a whole looks very unique and attainable, as it has features where you can find vital information about Ill Manors on the left such as, trailer, synopsis, director/information, links, albums etc and at the bottom it consist of the institutions of the film.

Ill Manors Trailer Analysis

a) What are the typical codes and conventions of film trailers - what information is usually provided?

The film trailer is consisted of the director's name, the release dates, taglines, companies who have funded and distributed the films, and people's comments which are the reviews, it also involves the film's title (Ill Manors), the main protagonists, their is a voice over 'having a rap' which shows us the movie/trailer in a different perspective. By having 'Plan B's' rap throughout makes it more engaging and the audience can understand the story line is a short form of summary. There consists of enigma codes which leave the audience tempted to find out what happens in the Ill Manors. These are all vital elements as it aids in telling the audience what the film is about, and providing these vital codes and conventions backs up the idea to the audience effectively. 

b) How are trailers distributed? 

Trailers are distributed by the same studios that produced them for an example, Warner Bros distributes Harry Potter films but also it's trailers. 

c) How does Ill Manors use trailer conventions?

Firstly, the typography of Ill Manors is in bold and instantly visual which connotes the genre of the film. For example, if it was in small font and italics it would show peace and a love genre but as this is big and bold it suits a 'crime' genre. The title of the film is shown and it's significant as it makes the audience well aware of the film and it's title allowing them to be hooked up in a sense. Valid information such as release date is shown at the end of the trailer this informs the audience of when the film will be releasing out in cinemas allowing them to know in advance and keeping them excited. The reviewers quotes are summarized on the screen which is effective in promoting the film to the audience as it get's them wondering if it's useful going there to see it or not. And in the Ill Manors reviewers quotes it clearly is positive as for example, Simone Baird, Time Out says 'A film for our times' this is making it clear for the audience that as the generation has changed some may have not realised how diverse teenagers are acting. So watching this film points out to the audience that they'll be keeping up-do-date with the society. Dan Rookwood, Mens health says its 'Brilliant Brutal Powerful' this also keeps a positive recommendation for the audience and would want them want to see the movie. 

There is non-diegetic sound used consistently through out the trailer of a voice over from Plan B. This connotes that he is the narrater of the film which is showing something unique and inspirational. The type of editing which is used is montage editing which represents it's a non-linear narrative towards the types of shots and very face pace meanings. This goes in line with the type of music used in the trailer it's urban which would attain young audiences attention, as the sound track is in the film which again would get there attention.

Moreover, In the rap when he says 'I am the narrator' we can see the glimpse of Plan B driving the car which makes it more engaging and interesting. The directors/producer's name is stated in the middle 'From Visionary artist Plan B' this shows how he has produced the film and it makes people know who he is and that he's imaginative clearly showing from the trailer itself. Also if people already know who he is that would allow them to engage more so, as he's making a film in line with his raps because he has strong beliefs and values. 

d) Who is the target audience? 

I believe this is targeted at young adults from 18-34, as the film consists of a stream of violence, stealing, drug taking and alcohol. Also it being an 18 you would be able to identify that it's going to include these elements. The psychographic group which could relate to this or may be intrigued are stugglers  and reformers. As they want to seek escape and are 'depressed' seeking no way out in there 'miserable' life. Or going through a lot of pain because of a bad past. 

       

Questions E-J summarized in a paragraph. 

Yes, for example it uses the Plan's B rap to summarize the story in a whole and shows the vital elements which signify the narrative effectively.  The montage editing reveals to the audience that Ill Manors has multi-strand narrative so it won't be focusing on just one main narrative but it will be very complex. Flashbacks are show cased in the trailer, which connotes that in some shots of the film the flashbacks are vital in reflecting on each of the characters. Which allows the audience to be engaged more so. There is a lot of information of the director as "From the visonary artist Plan B" which is vital in show casting to the audience that he directed and produced it. Also there being a voice over is vital from Plan B. There is vital information like the release date and the title of the film shown at the end of the trailer. This is effective because it keeps the audience aware.The main stars are not visible in the tailer which could connote that they're not well known enough therefore it may not be that vital as audiences wouldn't know who they are. And having Plan B is more engaging and effective as it could allow the audience to watch it because he's very well known. 

k) How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?

The genre of the film is teen urban drama as through visually seeing the body language of the protagonists there actions, lifestyle and costumes for example, 'hoodies'. The males in the trailer are wearing joggers and hoodies which represent them stereotypically for young adults being criminals. The music is closely related to the genre as it's mostly listened to by a large amount of teenagers which would allow them to engage more. Habving non-digetic sound is used of plan B, this shows clearly to the audience he is the narrative of Ill Manors. And this is shown clearly through his lyrics "I am the narrator let me take you back and fourth" while this is rapped he is shown driving through the mirror which makes it more so engaging. There are diverse settings during the trailers such as police station, an alley, housing-estate. As for diverse settings there consists of different characters which may suggest that Ill Mnaors follows a complicated storyline which is vital to the audience as they can expect to be confused. The lighting is key lighting and some aspects of low-key lighting this is during diverse shots which make it more so engaging.  The camera shots are very effective as they show diverse angles, for example it represents the outlook of diverse stories. As, when for example someone has a gun up an actors neck there is a use of close-up which makes it more effective as the audience are able to identify the facial expressions and feel frightened too making them more engaged to the narrative.