a) What are the typical codes and conventions of film trailers - what information is usually provided?
The film trailer is consisted of the director's name, the release dates, taglines, companies who have funded and distributed the films, and people's comments which are the reviews, it also involves the film's title (Ill Manors), the main protagonists, their is a voice over 'having a rap' which shows us the movie/trailer in a different perspective. By having 'Plan B's' rap throughout makes it more engaging and the audience can understand the story line is a short form of summary. There consists of enigma codes which leave the audience tempted to find out what happens in the Ill Manors. These are all vital elements as it aids in telling the audience what the film is about, and providing these vital codes and conventions backs up the idea to the audience effectively.
b) How are trailers distributed?
Trailers are distributed by the same studios that produced them for an example, Warner Bros distributes Harry Potter films but also it's trailers.
c) How does Ill Manors use trailer conventions?
Firstly, the typography of Ill Manors is in bold and instantly visual which connotes the genre of the film. For example, if it was in small font and italics it would show peace and a love genre but as this is big and bold it suits a 'crime' genre. The title of the film is shown and it's significant as it makes the audience well aware of the film and it's title allowing them to be hooked up in a sense. Valid information such as release date is shown at the end of the trailer this informs the audience of when the film will be releasing out in cinemas allowing them to know in advance and keeping them excited. The reviewers quotes are summarized on the screen which is effective in promoting the film to the audience as it get's them wondering if it's useful going there to see it or not. And in the Ill Manors reviewers quotes it clearly is positive as for example, Simone Baird, Time Out says 'A film for our times' this is making it clear for the audience that as the generation has changed some may have not realised how diverse teenagers are acting. So watching this film points out to the audience that they'll be keeping up-do-date with the society. Dan Rookwood, Mens health says its 'Brilliant Brutal Powerful' this also keeps a positive recommendation for the audience and would want them want to see the movie.
There is non-diegetic sound used consistently through out the trailer of a voice over from Plan B. This connotes that he is the narrater of the film which is showing something unique and inspirational. The type of editing which is used is montage editing which represents it's a non-linear narrative towards the types of shots and very face pace meanings. This goes in line with the type of music used in the trailer it's urban which would attain young audiences attention, as the sound track is in the film which again would get there attention.
Moreover, In the rap when he says 'I am the narrator' we can see the glimpse of Plan B driving the car which makes it more engaging and interesting. The directors/producer's name is stated in the middle 'From Visionary artist Plan B' this shows how he has produced the film and it makes people know who he is and that he's imaginative clearly showing from the trailer itself. Also if people already know who he is that would allow them to engage more so, as he's making a film in line with his raps because he has strong beliefs and values.
d) Who is the target audience?
I believe this is targeted at young adults from 18-34, as the film consists of a stream of violence, stealing, drug taking and alcohol. Also it being an 18 you would be able to identify that it's going to include these elements. The psychographic group which could relate to this or may be intrigued are stugglers and reformers. As they want to seek escape and are 'depressed' seeking no way out in there 'miserable' life. Or going through a lot of pain because of a bad past.
Questions E-J summarized in a paragraph.
Yes, for example it uses the Plan's B rap to summarize the story in a whole and shows the vital elements which signify the narrative effectively. The montage editing reveals to the audience that Ill Manors has multi-strand narrative so it won't be focusing on just one main narrative but it will be very complex. Flashbacks are show cased in the trailer, which connotes that in some shots of the film the flashbacks are vital in reflecting on each of the characters. Which allows the audience to be engaged more so. There is a lot of information of the director as "From the visonary artist Plan B" which is vital in show casting to the audience that he directed and produced it. Also there being a voice over is vital from Plan B. There is vital information like the release date and the title of the film shown at the end of the trailer. This is effective because it keeps the audience aware.The main stars are not visible in the tailer which could connote that they're not well known enough therefore it may not be that vital as audiences wouldn't know who they are. And having Plan B is more engaging and effective as it could allow the audience to watch it because he's very well known.
k) How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?
The genre of the film is teen urban drama as through visually seeing the body language of the protagonists there actions, lifestyle and costumes for example, 'hoodies'. The males in the trailer are wearing joggers and hoodies which represent them stereotypically for young adults being criminals. The music is closely related to the genre as it's mostly listened to by a large amount of teenagers which would allow them to engage more. Habving non-digetic sound is used of plan B, this shows clearly to the audience he is the narrative of Ill Manors. And this is shown clearly through his lyrics "I am the narrator let me take you back and fourth" while this is rapped he is shown driving through the mirror which makes it more so engaging. There are diverse settings during the trailers such as police station, an alley, housing-estate. As for diverse settings there consists of different characters which may suggest that Ill Mnaors follows a complicated storyline which is vital to the audience as they can expect to be confused. The lighting is key lighting and some aspects of low-key lighting this is during diverse shots which make it more so engaging. The camera shots are very effective as they show diverse angles, for example it represents the outlook of diverse stories. As, when for example someone has a gun up an actors neck there is a use of close-up which makes it more effective as the audience are able to identify the facial expressions and feel frightened too making them more engaged to the narrative.
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