INSTITUTION: For the magazine E4 is the institution to inform this to the readers I have put it in big on the top right hand corner, this is beneficial as E4 is a programme designed for teens to adults. So identifying this it would instantly attract teen audiences. I think it's beneficial as E4 helps promote the teen series 'A step back'. As evidently it's not well known so to have E4 on their would enhance and make our programme more known, as already E4 is well known. I will be colouring it in the same colour as E4 to make the icon stand out to the preferred target audience.
TITLE: I put the title as 'A step back' as it is a souvenir magazine, but as it is quite long I have put it so the 'step' is in the a, this is useful as there is therefore not that much going on and I don't want their too be too much text as it's only a front cover. It's placed in the top so it's easily visible. The typography fits in line with the whole context as it's not too loud or too quite it's just right. I wanted to show the tension and diverse emotions so that's why I went for this type of typography.
TAGLINE: After the title I put the tagline underneath in a obviously smaller font this is to that audiences are clear and can therefore work out it is the tagline. The tagline is 'the road will never be the same again'. I went for this as it describes the series in a whole connoting that life is not going to be the same, as she will be facing hard consequences showing glimpses of reality. This will allow the audience to assume several questions and get their mind set thinking which would want them to perhaps read the magazine.
CENTRAL IMAGE: I sketched a picture of the main protagonist (Rashmi) as I think this will be engaging towards the audience as they will looking at the trailer already be familiar with the character. I employed a singly, strong central image which serves to anchor the cover and it helps establishes the magazine's core values and identity. Using for example, the mouth and eyes is useful as it's the most expressive part of the face. I drew it so the 'protagonist' is looking directly at the camera using Direct Mode Of Address. This is effective as it allows the audience to engage more so as the character's addressing the audience in a particular way.
SELL LINES: There are text placed around the central image to advertise the content of the magazine in a whole, there are larger sell lines and samller ones. The larger ones I did I wanted to connect it towards the 'central image' as this is an example of convention allowing the audience to become accustomed. For example, I wrote 'RASHMI SHARMA' in bold so the audience directly looks at it underneath it I wrote 'exclusive interview'. So as to say there employs a balance and again there is therefore not that much information which could bore the audience, especially when aiming it at teenagers they read something which attracts them; having big letters.
QUOTE: I wrote a quote next to the central image to show what the person is thinking and its useful as it allows the audience to engage too. I too noticed in many souvenir magazine's that they had quotes and it had me enticed. Therefore I used one, it's a simple one saying 'I've never been so happy'! With a smile on the protagonists face. This is useful as the two connect in a evident way but not only that it moves the audience to think what made her so happy? Therefore they'd want to turn to the page and find out. Moreover, I put this in bold so it instantly attracts the audiences vital attention.
COLOUR SCHEME: In order to avoid becoming too busy and difficult to decode, I stuck to a limited colour scheme it allows it to feel more relaxed and provides a particular 'vibe' which is effective. I chose the colour purple and I'm still thinking for another one or two more to go with it to make it look relaxed overall. I will do a trial on photo shop and thus base my decision on that.
BAR CODE/PRICING: for straightforward selling purposes I've used the price '£2.99' as I want to show it's not expensive especially prior being the fact it's to teens. However, I've put it small so it doesn't compromise integrity.
SCENE FRAMES: at the bottom I drew scene footage snaps and put them in a frame and underneath said 'BE THE FIRST TO LOOK AT SCENES! this is highly anticipating as most teens like reading or visually seeing stories ahead as it really intrigues them and keeps them going. So therefore I came up with the idea to have this as it will mentally and visually engage them as they will be visually seeing it but when they also read it it will be emotionally good too, depicting the context again of the magazine in a whole.
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